Ever notice this?
When you walk past a group of strangers, you catch little snippets of their conversation.
Most of the time itās boring:
āYeah, Iāll text you later.ā
āWork was so stressful today.ā
Your brain doesnāt even register it ā you keep walking.
But every once in a while, you overhear something that hooks you:
"ā¦and thatās when he pulled out a briefcase full of cash.ā
Orā¦
āShe said she NEVER wanted to see him again.ā
Suddenly, youāre listening. You want to know more.
Thatās exactly how titles & thumbnails work on YouTube.
Your video shows up in someoneās feed like a strangerās conversation theyāre passing by.
- If your title is bland ā they keep scrolling.
- If your thumbnail is confusing ā they donāt give it a second glance.
- But if your title/thumbnail combo teases something juicy, specific, or curiosity-sparking ā they stop. They lean in. They click.
š Think of it this way: every video is you saying one line of conversation as someone walks by.What line would make them turn their head and go, āWait, what?? Tell me more.ā
šØ Hereās the challenge: Drop one of your recent video titles in the comments, and letās brainstorm how to make it that irresistible āoverheard lineā that stops people in their tracks.