🌿 Thread Tuesday — The Myth of “Just Good Weed”

Everyone in the industry has heard it:

“Good weed sells itself.”

But history says otherwise.

From prohibition days to the rise of Cookies, what moves markets isn’t just flower quality—it’s the story, the culture, the mythos around it.

Without narrative, even the best bud sits dusty on a shelf.

With narrative, even mid-tier products become cultural movements.

👉 This week’s challenge: Look at your top-shelf strain. How’s it being storied right now? If the jar could speak, what myth would it tell?

Drop your answer below—let’s build living cannabis history together.

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