Too many brands still sell cannabis like it’s 1969.
The Rebel Origin myth says cannabis only matters as rebellion. It’s a badge against the system — protest, outlaw, outsider.
But here’s the reality:
Rebellion is not the only badge.
Farmers wore the crop badge.
Healers wore the medicine badge.
Builders wore the fiber badge.
When brands lean too heavy on rebellion, they trap themselves in the past. The market rewards the brand that tells the whole truth: cannabis wasn’t just a counterculture symbol — it was infrastructure, healing, and economy.
Ask Yourself:
What badge does your brand claim today? And which one are you leaving on the table?
Take Action:
Chronicler helps brands swap myths for legacies. Join the classroom and start the reset.
👉 Join here
#MythMindedMonday #CannabisBranding #BudtendersEthos #Chronicler