5d • Owners Forum
Multiplying Revenue w/Stewardship, Lineage, & Legacy
"In the Chocktaw Nation, we're taught that stewardship isn’t management. It’s a historical, social contract between people and place." -- Jack Kilgore, 2024.
The cannabis industry is in dire need of authenticity and cultural alignment. This is a shame considering most operators are leaving huge sums of MRR on the table.
WHAT YOU (& UR STAFF) WILL LEARN:
• Lineage — continuity of responsibility across generations (oral inheritance, custodianship of memory, provenance, etc).
• Land — place as relative and ancestor; why “property” logic breaks cultural coherence.
• Reciprocity — the balancing mechanism that protects cycles (offerings, rest, redistribution).
STRATEGIC FRAME
When strategy adopts lineage, land, and reciprocity, it stops chasing quarterly wins and starts preserving seven-generation value.
Youll see your staff become more secure and confident in their delivery, which opens up growth opportunities and a new recognition of priorities.
"Profit becomes continuity; Resource becomes kin."
Stewardship without lineage > directionless.
Stewardship without land > disembodied.
Stewardship without reciprocity > unsustainable.
APPLIED PRACTICE
- Audit: Where do your brand’s rituals, sourcing, or training reflect (or betray) reciprocity?
2. Policy: Define one “give-back” rule (time, land rest, knowledge return) tied to every major campaign.
3. Language: Replace extraction verbs with stewardship verbs in customer-facing copy.
KEY TAKEAWAYS
Lineage assigns obligation, not entitlement.
Obligation 》Entitlement
Land is a stakeholder, not a backdrop.
Stakeholder 》 Backdrop
Reciprocity is the cost of continuity.
Reciprocity 》Continuity
ASK YOURSELF & OTHERS:
1. Which decision in your last quarter would have changed if land were treated as a relative?
2. How might reciprocity reshape your incentive design for staff or partners?
3. Name one legacy practice worth reviving and one habit worth retiring.
🔒 The complete, expanded lesson with case studies and exercises lives in the Chronicler Codex.
View Full Lesson on the Site:
🚨 HISTORIANS TAKE
"To hope for big impacts and big change, we must change the Social Contract of cannabis" -- Jack Kilgore, Chief Historian
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Multiplying Revenue w/Stewardship, Lineage, & Legacy
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