Aug 25 • The Parlor
đź“Š Market Monday
Every Monday we start with the market. Let’s talk about the hidden cost nobody budgets for: hollow branding.
When a brand has no story, no spine, no roots, it bleeds money. Customers compare only on price. Loyalty evaporates. Marketing budgets go up in smoke.
But when history enters the frame—when a brand stands on lineage, cultural context, and lived memory—the market shifts. Average basket size goes up. Retention stabilizes. Price sensitivity drops.
This is what I call the Heritage Premium: when history isn’t a backdrop, it’s a multiplier.
What’s one cannabis brand you think charges more because of its story?
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đź“Š Market Monday
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