This month inside the Poetry Business Institute, weβre focusing on one of the most important parts of building a poetry business:
β¨ BRANDING β¨
Our May Book of the Month is:π Building a StoryBrand by Donald Miller
Too many talented poets struggle because people donβt clearly understand:
β who they help
β what they offer
β why it matters
This book teaches us how to simplify our message so people donβt just listenβ¦ they TAKE ACTION.
π§ Theme of the Month: Clarify your message so people listen β and buy.
As poets and creatives, we often focus so much on the art that we forget the importance of communication and positioning. Your audience should instantly understand:
π€ who you are
π― what you do
π‘ how you help
π₯ why they should care
This month, weβll work on:
β
Brand messaging
β
Clear introductions/bios
β
Audience connection
β
Offers & services
β
Simplifying your communication
β
Becoming the GUIDE instead of the hero
Because confusion kills momentum⦠but clarity builds community, opportunities, and income.
πGrab the book and join us in the Book Club category as we read, reflect, and apply these lessons to our poetry businesses all month long.