πŸ“š PBI Book Club – MAY READING 🎯
This month inside the Poetry Business Institute, we’re focusing on one of the most important parts of building a poetry business:
✨ BRANDING ✨
Our May Book of the Month is:πŸ“– Building a StoryBrand by Donald Miller
Too many talented poets struggle because people don’t clearly understand:
❌ who they help
❌ what they offer
❌ why it matters
This book teaches us how to simplify our message so people don’t just listen… they TAKE ACTION.
🧠 Theme of the Month: Clarify your message so people listen β€” and buy.
As poets and creatives, we often focus so much on the art that we forget the importance of communication and positioning. Your audience should instantly understand:
🎀 who you are
🎯 what you do
πŸ’‘ how you help
πŸ”₯ why they should care
This month, we’ll work on:
βœ… Brand messaging
βœ… Clear introductions/bios
βœ… Audience connection
βœ… Offers & services
βœ… Simplifying your communication
βœ… Becoming the GUIDE instead of the hero
Because confusion kills momentum… but clarity builds community, opportunities, and income.
πŸ“Grab the book and join us in the Book Club category as we read, reflect, and apply these lessons to our poetry businesses all month long.
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Christoph Jenkins
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πŸ“š PBI Book Club – MAY READING 🎯
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