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4d • Jeub's Blog
Resurrecting Old IP: A Winter Project That Might Actually Change Everything
I’ve been chewing on a big idea the last couple days, and I want to capture it here for the handful of you in this little corner of Skool. This is where I tend to work things out in real time, and this one feels important.
For the first time in a long time, I’m seriously considering resurrecting my old intellectual property — the stuff I poured myself into years before glamping ever took over my life. It’s funny how ideas circle back when you’re actually ready for them.
Back in the Monument Publishing days, I produced an enormous amount of material: homeschool speech and debate curriculum, books on family life, the Love in the House series, even Wendy’s Love in the Kitchen cookbook. After I sold the company, the only speech & debate product I retained was Jeub’s Guide to Homeschool Speech & Debate. Everything else shifted hands, and I moved on (to glamping).
But lately I’ve been thinking:
What if Chris Jeub Ltd becomes the home for all of that again?
What if I build a new publishing arm for myself — but built for 2025, not 2010?
Not a re-creation of Monument Publishing (no more boxes of books, no more camps, no more massive production cycles), but a lean, AI-powered publishing engine that makes it easy to resurrect old IP, update it, repackage it, and release it back into the world.
The idea didn’t come out of nowhere. Rob Benjamin, the creator of AI Automation School, posted a question about “productizing” workflows in the age of AI — and suddenly something clicked. I realized I already have a treasure chest of content… I’ve just never had the tools to turn it into a true system.
Now I do.
Think about it:
- AI can rebuild manuscripts from old PDFs.
- AI can update voice, clean up structure, and even generate companion materials.
- AI can lay out books, generate covers, format chapters, create web pages, automate email sequences, and run the entire marketing arm.
- And once the workflow exists, I could republish old projects in weeks instead of years.
The first test case would likely be Jeub’s Guide to Homeschool Speech & Debate. I’m not returning to debate briefs or summer camp productions — I have zero interest in competing with anyone there — but there’s a genuine need for parent-level training in the homeschool leagues. That’s a gap worth filling.
The second would be Love in the Kitchen. Wendy and I have tossed around the idea of republishing it for Christmas, and honestly, this would be the perfect opportunity to test the new system. A cookbook relaunch is the kind of warm, nostalgic project that fits beautifully into the winter season.
Then, Love in the House after that.And whatever else follows naturally.
But the real opportunity isn’t the individual books.
It’s the system behind them.
If I build the machinery — the AI pipeline that cleans and formats content, the automation that builds landing pages and email sequences, the publishing workflow that turns IP into revenue — then suddenly Chris Jeub Ltd becomes something new: a company that can turn ideas into products on demand.
Not a grind.
Not an empire of human labor.
Just a modern publishing engine built on my actual life’s work.
There’s still the risk of spreading myself thin. I’m very aware of that. This winter needs to be about focus, not frenzy. But unlike the shiny distractions I try so hard to avoid, this one feels grounded. It’s not a new mountain. It’s a familiar one — and I already built half the trail years ago.
So that’s where my head is today.
Exploring the possibility of resurrecting my past IP and building a small, smart publishing company around it. I’m curious what Rob will say about the technical side, but the vision itself feels clear.
We’ll see where it goes.But it feels like the right kind of big idea — the kind rooted in who I’ve always been, not who I’m chasing to become.
Some sidenotes:
- , this dips heavily into my publishing background where our friendship stems.
- I sold my publishing company, but retained IP of my family books and my single speech and debate publication.
- I'm already spread thin, but this is an idea I've been percolating for a while. Ai development is making this possible.
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Resurrecting Old IP: A Winter Project That Might Actually Change Everything
