Reports suggested ChatGPT ads would be tested from 6th of February.
As soon as we find the first ads, I'll be sure to send them here + have a YouTube video live.
Quick facts:
• $60 CPM (3x Meta's typical rates)
• $200K minimum commitment to participate
• Ads appear at bottom of answers for Free + Go users
• Only tracking: impressions + clicks (no conversion data)
• OpenAI pitching brands directly, not agencies
The big debate: Is $60 CPM worth it without conversion tracking?
Some say YES - it's intent-based like Google Search.
Others say NO WAY - expensive brand awareness with no proof of ROI.
I know I'll be buying them as soon as I can...