Since it came up today, this idea of custom objects in GHL, I wanted to just share some screenshots and later I'll upload a video showing how they're used.
Create an object. Define what it's called in plural, describe it, and set its identifier
You can create associations between objects and define them (one-to-many, many-to-many)
And of course, you can create its custom fields.
Note that you will have the new custom object on your side bar - you can create records there as well.
You will also be able to create a workflow based on this
Then you can go and try to demonstrate to your Skool group that you can send an email based on a custom field on your custom object, when...
WOMP WOMP
I guess there's still a bunch of 'ideas' (read: feature requests) around custom object functionality: