16d • General discussion
EXPO VS Online sales
The two main market's for sales to the public. Is Expos VS Online sales.
EXPO pros
- You get personal interaction with clients. This helps build a strong customer relationship. You can answer questions instantly get to know the buyer.
- They see your animals in person! This allows them to know temperament colors nothing can be disputed later.
- Impulse buying. You will get sales that may not happen normally. People maybe there just to look but see something on your table they can't pass on.
- Building business relationships with other vendors and promoters.
The Cons
- Expensive compared to online. With some expo tables costing more than a year's subscription with main web platforms. Add in travel cost hotels etc.
- Time. Packing unpacking animals and supplies. Depending on the expo if local it's not bad but doing Expos long distance takes planning and time. Add travel time. Then spending 2-3 days at expo
- Supplies cost. Banners ,table cloths, displays, lighting. It adds up.
- At mercy of promoters! Some expo promoters advertise excellent. Other's are terrible! Big promotions may bring in thousands a day where small local Expos may bring in a few hundred. If a promoter fails it can be a long day with little foot traffic.
- Usually only regional reach. Most only reach small metropolitan area. Or only a state reach. Some Expos are traveled to internationally but most are not
Online sales pros
- Reach a large audience. This gives you nationwide or worldwide reach.
- Low cost compared to expo. Only requirement Internet connection ,ability to take good photos or videos. You can actually build a business with little investment with social media. Why some platforms are paid to post ads which reach target demographic it isn't an absolute.
- Can be done any hour of the day or night. No set time's
- 24/7 exposure. Once posted it will be available from then on.
Cons
- Lacks personal interaction. Sure email. Text even phone calls . But it's not the in person interaction.
- Making sure your photos and videos represent your animals. Some use filters etc to enhance quality. I caution you to avoid i would rather get a message "it's better than pictures show" instead of it isn't as nice in person .
- Tirekickers ! Biggest complaint by most. You will be asked thousands of questions or requests for more photo's by people who are not going to buy. "Recommendations " on my online store i have terms especially on photos! "More photo's available for a non-refundable fee. That will be deducted from purchase price" this has cut down on these requests.
- Shipping! You have many options for shipping companies most are all good . You will need to learn proper packaging. For safety of the animal. Prepare for the worst hope for the best. Delays happen.
- Possible scammers. Bad people in all circles. Some will scam you out of animals and money. Best to use point of sales with security. Avoid dome platforms. "For example I avoid PayPal altogether. Been scammed with easy by buyers in the past. They can wait long times do a charge back PayPal always sides with buyer instantly and you are stuck with proving your innocence. But PayPal pulls the funds from your account instantly.
These are only a small list. Using both can grow your business build relationships and help you achieve your goals.
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EXPO VS Online sales
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