4d (edited) • 💡Ideas
Trail running + catknows: your ideas? 🏃♂️
Marius is a long-time friend of mine and a fellow Skool community owner with a trail running community. Today we had a spontaneous call, set up catknows together and just played around with it.
🔍 What we found
Marius' first question was simple: "What are the top topics in my community right now?"
The answer: races and competitions get the most engagement by far.
That's just the start. Natural follow-up questions would be:
• Who joins these conversations, and who stays quiet?
• Who has real expertise and could share more?
• Who might be ready for an upsell, or ready to become a first-time customer?
🌍 Beyond the community
Then we zoomed out. If you know what your members actually care about, that knowledge works everywhere else in your business too:
• Your newsletter: write about what people are already talking about
• Freebies and lead magnets: build them around proven topics
• Social media content: post what you know resonates
• Paid ads: target and write copy based on real data, not gut feeling
• Your ICP: who is actually your customer inside the community?
catknows answers these questions, and everything you do afterwards stands on facts instead of guesses.
Hopefully Marius will share his own experience here soon. 👀
💬 Now it's your turn:
If you were a trail running coach with a Skool community, how would you use catknows? Drop your ideas in the comments, for Marius and for everyone running a sports or coaching community. 👇
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Trail running + catknows: your ideas? 🏃♂️
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