30d • General discussion
When they say Branding doesn’t matter…
just show them this.
A company changes to a poorly thought-out logo, and suddenly they’re bleeding out over 250 million dollar loss. And that number is only what can be measured. The true damage is unmeasurable—lost trust, shaken customer confidence, weakened loyalty, and brand equity that may never fully recover.
It’s not just wasted money on design, packaging, signage, and marketing materials. It’s the indirect effects: hesitation from customers, opportunities for competitors, and the uphill battle of buying back credibility.
Branding and Identity is the strongest part of Marketing. If it’s not perfected, consistent, and maintained… it’s lost- and so are many others things, most importantly…
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When they say Branding doesn’t matter…
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