Jul 11 • 💬 General Discussion
Copywriting Principle #2
The second copywriting principle is...
Power words.
Words that resonate. Words that evoke. Words that grip.
Each market has its own power words.
Power words ain't about showing off your vocab.
It’s all about having your audience pay attention.
Here's why power words are essential:
- Attention-Grabbing: Power words draw the reader in, making them more likely to read and engage with the content.
- Emotionally Resonant: They trigger emotions, strengthening the audience's connection.
- Enhanced Persuasion: Power words enhance the persuasive power of the content by evoking emotions and resonating with readers.
- Brand Connection: They can help convey the essence or value of a product, service, or idea, thereby strengthening brand identity.
Personally, I don't call the following power words:
"Unlock, Free, Ultimate, Guaranteed, Exclusive."
The reason is simple:
They are overused.
So I prefer using Industry-Specific Power Words.
Different markets and industries may have their own set of power words that resonate strongly with their particular audience.
For instance:
- In Fitness: Transform, energize, vitalize, etc.
- In Technology: Innovate, streamline, optimize, etc.
- In the Law (Legal) Industry: Integrity, trust, justice.
They make much more sense when you see them in context.
But imagine using the word Free in the Legal industry.
Eg: “Free Legal Counseling.”
Sounds like you're going to jail, right?
So it's best if you use industry-specific power words.
Anyway that's all for this principle. Like this post and leave a comment if you want the third (and most important) copywriting principle!
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Copywriting Principle #2
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