Copywriting Principle #1 · Business Ideas

Gonza Osorio

Jul 7 • 💬 General Discussion

Copywriting Principle #1

The first principle of copywriting is...

KNOW YOUR AUDIENCE.

"That's so OBVIOUS," you might say.

True, but here’s the twist:

I’m not talking about knowing names and faces.

I'm talking about excavating deep, understanding their lives, problems, and joys.

Unearth the gold.

I like dividing audiences into 3 categories.

Beginners
Advanced
Pros

I call this the 3 Levels of Proficiency.

Let me tell you exactly what each level needs.

Beginners need motivation, information, and easiness.

Advanced need accountability and community.

The pros need speed and delegation.

This is how it looks in practice:

Imagine a Twitter user called John.

When John was a beginner on Twitter (now called X), he constantly sought motivational content that inspired him to keep tweeting. He also bought a lot of courses and ebooks to learn how to tweet.

When John got better at writing for Twitter, he stopped reading and following motivational accounts. Instead, he hired a bunch of coaches and joined tons of communities.

Finally, John grew a big and profitbale Twitter following, and now he pays for speed and delegation.

Knowing this, we can write content for each level of proficiency.

Content Examples for Beginners:

"The Complete Beginner's Guide to Monetization"
“How to Set Up Your Twitter Profile for Getting Sales”
"10 Easy Steps to Start Monetizing Your Socials"

Content Examples for Advanced:

The 30-Day Income Boost Challenge: Grow Your Social Media Profits
Your Ultimate Checklist for a Successful Social Media Sales Funnel

Content Examples for Pros:

Maximize Your Profits: The Top 5 Automation Tools for Social Media Monetization
Build Your Dream Team: A Workshop for Hiring the Best People to Manage Your Socials

Do you get it?

If so, congratulations: you've dialed in the first principle of copywriting: knowing your audience.

Like this post, leave a comment and keep an eye out for the other 2 main principles of copywriting I'll be talking about in the following days!

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