🧠 3 Psychology Triggers That Make People Buy (Ethically)

Buying decisions are often driven by these 3 core emotions:

🚩 Fear of Missing Out (FOMO)

Limited time offers work because scarcity creates urgency.

Just make sure the scarcity is genuine.

🚩 Fear of Making the Wrong Choice

This is why testimonials and case studies are so powerful.

Social proof removes risk from the equation.

🚩 Desire for Transformation

People don't buy products, they buy better versions of themselves.

Show them what life looks like after their problem is solved.

➡️ The key? Use these ethically.

✅ Help people make informed, confident decisions. Not ones they’ll regret.

❓Which of these are you currently leveraging in your sales or marketing? 👇

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