12h • General discussion
The “We Need More Leads” Assumption
Whenever sales slow down, the first reaction is usually:
“We need more leads.”
But before spending more on marketing, it’s worth asking:
Are all your current leads being followed up with?Are they being tracked properly?Are they moving through a clear process?
Sometimes the fastest way to grow isn't generating more leads...
It's getting more value from the ones you already have.
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The “We Need More Leads” Assumption
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