11d • General discussion
The “Homepage Assumption"
Many business owners assume their website homepage explains everything clearly.
But what makes sense to you may not make sense to a first-time visitor.
Take a fresh look at your website and ask yourself:
Can someone understand what you do, who you help, and what to do next within a few seconds?
If not, your website may be creating questions instead of answering them.
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The “Homepage Assumption"
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