Stop Asking “Would You Buy This?” — Run a 15-Minute Validation Test Instead
Most new business ideas get bad feedback because the question is bad. “Would you buy this?” invites polite answers, not useful ones.
A better move: validate with commitment, not compliments.
Pick one narrow problem your ideal customer has. Then write a simple message offering a specific outcome, a rough price range, and a clear next step. Example: “I’m helping local service businesses get 10 qualified leads in 30 days without paid ads. I’m opening 3 pilot spots this month. Want details?”
Now send it directly to 10 people who fit the market.
What matters is not who says “sounds cool.” What matters is who asks a real follow-up question, wants pricing, or asks how soon you can start. That’s signal. Silence, vague praise, and generic encouragement are noise.
Implementation step for today:
Write one 2-sentence pilot offer and send it to 10 real prospects before the day ends.
What’s one offer or business idea you could test this week with direct outreach instead of more planning?
If you want a simple framework for turning rough skills into clear, testable offers, there are a few useful build-and-launch resources at BuiltByTheFoot.com.
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Bryan Dinkel
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Stop Asking “Would You Buy This?” — Run a 15-Minute Validation Test Instead
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