Becoming the Magnet - Messaging That Converts (Part 1: Story)
Before we get to that, a bit of an announcement... will be hosting another Creative AI Training next Tuesday @11AM EDT. She will be introducing an amazing social media messaging tool called Manychat. This tool can be an awesome addition to your social media flow. Please find the zoom link in the Calendar.
FYI - I will be moving the Live Q&A Calls during these days to 10AM EDT. I will make a separate post about this soon!
Ok, now to the messaging...
This is an interesting topic, to me.
Most marketers and biz gurus will tell you that you must have the proper messaging for your content to get people to move into action. But they don't tell you how to do it or what to say to achieve it.
That's because it has nothing to do with what the words are and has everything to do with who is saying them. Take Alex Hormozi or Dr. Joe Dispenza.
If you said the same thing as they did, you would see that nobody would take you seriously. Why?🤔
Because you hold zero presence and authority to that message.
So, how do you get presence and authority? Simple answer... repetition.
There's a bit more to it than that, like identity & beliefs, but you get that clarity with repetition, as well.
Most of the people that you see that are "big time" started with nobody knowing them and for weeks, months, and years told their story. Some without selling a single thing!
People watched as their story unfolded and became vested in their life and what they were building. Then when they offered something that could help people, people bought it.
Not only because they offered an outcome they desired but because it was being offered by someone that they resonated with and knew enough of their journey that they would be the best person to get it from.
So how do we get to the point of authority and presence in what you are meant to give to the world?
The truth is that there's no quick way to do this. People need to get to know you, the real you. Not just the sparkly parts, but the dark parts, too. This is what being a Soulpreneuer looks like. Your voice is your power and people will find comfort in it. Have patience.
Here is how you can start today and get the energy flowing.
  1. Story
Start by telling your story. The whole story, not just the highlights. Be bold and fearless. The more you pour your real feelings into it, the more people will want to know more. Tell them the origin of how you came to know your gifts. Tell them your vision. Tell them the challenges you went through to get to where you are now. Tell them who you are and what you love. If you are not comfortable divulging certain aspects that's ok. I found the deeper I went, the more people wanted to know more.
I recommend doing this for a minimum of a month on social media and/or emails. Once or twice a week in emails. Everyday on social media. Really, you never stop telling people your story but this is a good start to make it a habit and gain the clarity in the message that will last for decades.
We'll stop there for now, cuz this is getting a little long😉
The next one will be Part 2 Knowledge & Experience
⬇️Put your takeaways, the link to some of your posts for feedback, and any questions below!⬇️
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Rustin VanAuken
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Becoming the Magnet - Messaging That Converts (Part 1: Story)
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