4d • Brand Stories
A Powerful Brand Story: Untamed Athletes
So I met Jordan about four years ago, and he has a gym called Fort Knox Fitness. Even though on the outside he was a trainer, Fort Knox was also a safe place for the young men who weren’t as lucky as other young men. And Jordan made sure to make this place a safe place for them to grow into real men.
The second year of me working with him, he reached out and let me know that he would be changing his name to Untamed Athletes and moving to a new gym. But that’s not it. He also said that he would be starting a nonprofit so he could continue to serve these young men.
Now, four years after meeting him, we just had our first gala to raise funds, but also to give awards to some amazing people doing some amazing things in the community. This brand story was done before all of this, but even in this passion, you can see that we were going to get to this place inevitably. The vision was too strong.
This is called Built From Experience because I am letting you get experience of brands that we’ve actually built, not just brands that we speculate about.
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A Powerful Brand Story: Untamed Athletes
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