Why LinkedIn Sales Navigator fails for most people

Most people assume Sales Navigator is about finding the right titles.

So they stack filters, build big lists, and send messages that technically make sense but get ignored.

The missing piece is intent.

Signals like recent activity, role changes, company growth, or visible momentum matter more than perfect targeting.

When timing and relevance are off, even a good message fails.

Sales Navigator works best when used as a context tool, not a database.

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