What's actually getting you clients right now — paid or free?

Quick question for anyone getting clients...

I'm building an AI voice receptionist SaaS (targeting HVAC companies) and I'm at the stage where the product works but I'm still hunting for my first handful of clients. Curious how people here are actually landing clients right now.

What's working for you? Paid stuff, free/organic stuff, whatever. Trying to figure out where to put my energy instead of spreading myself thin across ten channels that all sort of half work.

Also genuinely interested in what didn't work for you, so I can skip the dead ends.

Appreciate any honesty 🙏

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What's actually getting you clients right now — paid or free?