How are you sending SMS for lead qualification without Twilio/ClickSend blocking “lead gen”?

Hey everyone,

I’m building an SMS lead qualification automation in Make.com for HVAC businesses and I’ve run into a roadblock.

Here’s what I got so far:

Leads come in through a Google Ads form.
Once they submit, my Make.com automation triggers.
The automation sends SMS messages to start qualifying them.

The problem I currently have is I’ve found that Twilio, ClickSend, and similar providers don’t allow “lead gen” because of carrier policies with A2P registration. I recently grabbed a TextDrip account to see if I can work around this, but I’m not sure if that’s the best route.

My question for those of you doing something similar how are you sending real SMS messages to leads without running into these provider restrictions?

Any tips, providers, or creative setups you’ve used would be super helpful. Thanks!

2 comments

How are you sending SMS for lead qualification without Twilio/ClickSend blocking “lead gen”?