Client's "automation expert" took 8 months to build broken workflows. I fixed everything in 14 minutes and tripled their conversion rate.
Client's "automation expert" took 8 months to build broken workflows. I fixed everything in 14 minutes and tripled their conversion rate.
This is why agencies are losing deals to solo operators:
THE DISASTER HANDOFF
Digital course creator, Michelle:
"My automation guy disappeared after 8 months"
Me: "What did he deliver?"
Michelle: "Broken funnels, duplicate emails, missing sequences"
Me: "How much did you pay?"
Michelle: "$28,000 so far"
🚩 Red flag: 8 months with no working automation
THE INHERITED MESS
What the "expert" left behind:
- 47 different Zapier workflows (most broken)
- 12 landing pages that didn't connect properly
- Email sequences firing randomly
- Students getting charged twice
- Refund requests daily
- Course access failing 60% of the time
Michelle: "I'm losing $15k/month in failed conversions"
Her business was bleeding out.
THE FORENSIC ANALYSIS
I spent 30 minutes auditing the disaster:
- Webhook endpoints pointing to deleted pages
- Email triggers set up backwards
- Payment processing had 3 different failure points
- Course delivery broken in 8 different places
- Analytics tracking completely missing
The "expert" had basically connected random tools hoping something would work.
THE 14-MINUTE REBUILD
Opened Skada and described what actually needed to happen:
"Build complete course sales funnel: landing page visit β†’ email capture β†’ nurture sequence β†’ sales page β†’ payment processing β†’ course delivery β†’ student onboarding"
14 minutes later:
βœ… Clean funnel architecture
βœ… Proper email sequences
βœ… Seamless payment processing
βœ… Automatic course access
βœ… Student progress tracking
βœ… Completion certificates
βœ… Upsell automation
THE TESTING PHASE
Michelle: "Should we test this slowly?"
Me: "Let's run a live purchase right now"
She bought her own course with a test card:
- Landing page loaded instantly
- Email capture worked perfectly
- Welcome sequence triggered
- Payment processed smoothly
- Course access granted immediately
- Student dashboard populated
Michelle started crying.
THE PERFORMANCE TRANSFORMATION
Old System (8 months + $28k):
- Conversion rate: 2.3%
- Success rate: 40%
- Student complaints: 15-20/day
- Revenue: $8,500/month
- Refund rate: 31%
New System (14 minutes + $0):
- Conversion rate: 7.1%
- Success rate: 99.2%
- Student complaints: 1-2/week
- Revenue: $31,200/month
- Refund rate: 3%
THE FINANCIAL IMPACT
Monthly revenue increase: $22,700
Reduced refunds: $2,600/month saved
Support time savings: 25 hours/week
Total monthly improvement: $25,300
ROI on my $4,500 fee: 562% in month one
THE STUDENT FEEDBACK
Before: "This course platform is broken"
After: "Smoothest online learning experience I've had"
Michelle's testimonial: "You fixed in 14 minutes what an 'expert' couldn't build in 8 months."
THE PATTERN I'M EXPLOITING
Every week I find course creators, coaches, and consultants burned by "automation experts" who:
- Overcomplicate simple funnels
- Bill hourly for months
- Deliver broken systems
- Disappear when things break
Current cleanup projects:
- Fitness coach: 6 months + $19k wasted β†’ fixed in 18 minutes
- Business consultant: 11 months + $34k wasted β†’ fixed in 26 minutes
- Marketing agency: 4 months + $15k wasted β†’ fixed in 12 minutes
THE COMPETITIVE ADVANTAGE
While agencies are selling "ongoing development," I'm selling "working solutions."
Speed + results + reliability = stealing every deal.
THE BUSINESS MODEL
1. Find creators burned by slow agencies
2. Audit their broken systems (free)
3. Rebuild everything in under 30 minutes
4. Quote cleanup fee + management
5. Deliver immediate results
Current MRR from cleanup projects: $24,800
Average profit margin: 89%
Time investment: ~45 minutes per client monthly
THE LESSON FOR AGENCY OWNERS
Stop billing for time. Start billing for results.
The market is full of frustrated clients ready to pay for solutions that actually work.
Who else is finding these automation disaster zones left by "experts"?
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Erik Fiala
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Client's "automation expert" took 8 months to build broken workflows. I fixed everything in 14 minutes and tripled their conversion rate.
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