Ep 30 Mid Year Brand Audits

So this week it was just m so I went through my own brand and broke down what the wins have been for the first half the year and what I can do to crush the second.

Here's what I found.

What's working:

The Brand is firing 🚀.

The content is landing with exactly who I want to work with.

BTS content is doing well and being well received - do more.

Photography style is consistent and recognisable.

I'm attracting ideal clients — surgeons, executives, founders.

The brand is doing its job.

What needs work:

More educational content. I talk about branding but I don't break it down enough on camera.

Instagram mission needs to come through verbally, not just visually.

Long-form YouTube — I started it, then got busy. Time to get back to it.

The two big moves for the second half of the year:

Double down on BTS. Show what it actually feels like to shoot with me.
More talking-to-camera, value-giving stuff. Interviews, education, process breakdowns.

Task for you guys:

Grab the audit checklist (attached). Go through your own brand like a stranger would. What do they see? What's missing? What's confusing?

Then pick one thing to fix.

Not ten things. One.

Once you crush through that for 1-3 weeks pick the next thing. Repeattttt.

This will actually make you progress rather than try and do a little bit of everything.

See you next week for round table.

Luke

19:54

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