Ep 29 BTS Content
This week's session was all about how to take your daily work with clients and use it as your content.
Here's what we covered:
The gear (keep it simple)You don't need a cinema rig. The DJI Osmo Pocket is a great weapon of choice — stabilisation, face tracking, wide angle, pairs seamlessly with DJI mics. Sony ZV1 is also still a solid option.
For a light the zhiyun molus x100 pro kit kicks ass, powerful and is small and easy to use.
Buy secondhand off Marketplace or Gumtree (someone always buys the thing, uses it twice, and lists it for half price). Full setup including lights and mics? Around $1,768.
The three BTS content types
- Raw BTS — film yourself doing the work. With clients, in your studio/office, at a shoot. Make it feel like the viewer's there. Wide angle, natural, a bit rough. That's the point.
- Project breakdowns — show the before and the after. What they came with, what you gave them. This removes the fear people have about the unknown before they buy.
- Documentary style — more structured. Intro the client, set the problem, show the solution, close with a statement. Think surgeon documenting a hip replacement. There is a version of this in every industry.
On asking permission to film. Just set the camera up and get on with it. Clients feed off your energy. If you act like it's normal, they'll think it's normal — because it is. Get a model release form sorted if you're in a more sensitive industry. Frame it as "helping other people understand the process" and most clients will say yes.
Dedicated camera > using your phoneYour phone is for messaging, Instagram, and being distracted.
A dedicated camera means you can film and still text, teleprompter, whatever. Low friction = more content.
Communication as a meta-skillContent isn't just content — it's learning to communicate. Cadence, pauses, consolidating your thoughts before you open your mouth. These skills don't just make better videos. They make better client conversations, better pitches, better everything.
Action for this week:Pick one thing you're doing with a client or by yourself this week and film it. Don't overthink it. Press record and get on with the work.
— Luke
48:28
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Ep 29 BTS Content
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