Ep 26 Offer = Content
This week Rem and I got into something I see people screw up all the time. Building an audience first and then trying to retrofit an offer onto it.
The two traps:
Trap 1 — Wrong audience. You build a following around one thing, then try to sell something different. Classic example: a Taekwondo creator with 164k followers who tried to sell social media growth. Her audience came for martial arts. They did not care to buy how to grow on social media.Another one: a creative agency duo with 80k who who then decided to launch a clothing brand. People were watching for creative inspiration not buying street apparel.
Trap 2 — Ads with no brand behind them. Trades and service businesses burning cash on ads that send people to basically nothing. No content, no authority, no reason to trust you. The electrician who runs ads to a phone number.
What you need to do.
Build your content around your offer from day one.
Your content calls out the pain points your offer solves. Your offer delivers on the outcome your content promises. Your audience shows up already pre-sold. And your best content doubles as your best ads because it's all pointing at the same thing.
Small, aligned audience > massive, mismatched one
Your task this week: Check whether your content and your offer are actually pointing at the same thing. If someone landed on your profile today, would they immediately understand what you do and who it's for? If not — that's the gap to close.
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Ep 26 Offer = Content
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