Ep 24 Content Pillars
Just Jamie and i ripped it on this call covering content pillars. Using these three pillars you always have content to make that either brings you authority or builds 'personal brand' with your audience.
- Authority
Content designed to give you authority within your niche and in the eyes of your ideal avatar.
This kind of content lets you demonstrate your expertise or experience.
These are your insights from your experience, your frame works and examples of your work/ successes.
2. Niche
Content that only ideal avatar would sit down and binge.
You have your own niche perspective on this niche.
Nerd the fuck out, this kind of content could potentially be boring to a broader audience but to your ideal avatar they frooooothhh it.
3. Personal
The 'You' element behind your Personal Brand that separates you form just being a commodity business to a business of 1.
Your story
Your beliefs
Your lived emotional experiences
Pepper in your other interests to your visuals and stories.
Your Task: Over the next 2 weeks but together a content calendar for the next month to post 3 times per week.
That's one piece of content per pillar each week and it can be in any format - written, video, photos, audio. Its only 12 pieces of content to put together, get it done.
Luke
56:14
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Ep 24 Content Pillars
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