Ep 14 Creating Your Value Stack

In this solo deep dive, I walked us through how to audit, build, and monetize your value stack — the different ways your audience can access your expertise and pay you for it.

The concept was sparked by a casual comment from Jodie:

"You're really stacking your brand. "And that got me thinking — what value is already laying around that you're not monetizing?

What We Covered:

Your Value Stack = All the ways people can pay you for your knowledge or skills

Luke broke it down into 5 key layers:

One-to-One – Your highest-ticket, bespoke work. Examples: consulting, custom creative, private sessions
One-to-Many – Delivering value to groups. Examples: group programs, workshops, community
Teach – Teaching your method, not just doing it. Examples: courses, masterclasses, mentoring
Online – Scalable delivery of your knowledge. Examples: social content, digital downloads, pre-recorded assets
In-Person – The high-touch, IRL experience. Examples: events, meetups, face-to-face services

These don’t have to be built all at once. But chances are, you’re sitting on value that could be packaged, sold, or shared more effectively.

Task:

Audit your own value stack.