Dec '25 (edited) • General discussion
Ending 2025 with Deferred Work Realization
One of the things I think about a lot is that progress doesn’t always look like expansion. Sometimes it looks like closure.
Right now, I’m in a deliberate deferred work realization phase — closing out projects that were already mostly complete, but set aside while life, priorities, and capacity shifted.
One example from this week:I finished a children’s book that I wrote and illustrated years ago. It wasn’t tied to any current brand, shop, or monetization strategy. It didn’t move revenue or unlock a new funnel. It was simply unfinished work that mattered enough to deserve completion.
From a Brand-Made lens, this matters because:
- unfinished projects still carry cognitive and creative weight
- closing loops frees capacity for better work later
- not every finish needs to be “strategic” to be valuable
This end-of-year window is often better used for execution and close-out, not new ideation. Turning near-finished work into finished assets is one of the cleanest ways to enter a new year with clarity instead of drag.
Sharing this as a reminder:sometimes the most productive thing you can do is stop starting — and finish.
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Ending 2025 with Deferred Work Realization
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