Vampire Videos Suck the Life Out of Your Network, Do This Instead:

Let's be real for a second... almost any video posted is better than no video posted.

But that said, one thing I'm seeing a fair amount in the community that I believe is a mistake is "Vampire Videos."

These are videos that are trying to suck the blood from your network by selling your offer or a phone call right there on the video.

I'm all for selling that stuff aggressively, but there is a time and a place.

And 9 times out of 10 it's not in your social media video posts.

One big issue with talking directly about your offer is that it's not really engaging for your prospect. Sure, you're passionate about your stuff. But they're passionate about THEIR stuff. So talk about their stuff.

Second, let's say you do a video about your service... ok fine. But now what? You can't do that every week right? It's going to be repetitive and it will feel like you "have nothing to say."

You actually have a lot to say, but you're being far too narrow in the topics you're willing to talk about.

Third, videos directly about your offer don't leave much room for comments and discussion below your video. But that's the very best CTA for getting seen on LinkedIn.

Finally, if you do have a CTA like "Click to link to schedule a call" you're almost certainly going to get less promotion by the algorithm because you're literally asking people to leave their website.

I'm not saying never do this stuff, but keep it to the exception, not the rule.

Here's the way to go IMHO:

Talk about stuff your avatar cares about, even if it's only tangential to your stuff
Use a "Comment below" CTA 85% of the time
Have a clear value prop and way to be contacted on your profile so you get referrals and inbound leads.
Post more often
Use the "comment to close" templates in the booking big fish program to build relationships with prospects and turn them into clients

In your corner,

Jordan

13 comments