Relationship Building: From Post Comments to Clients

Mar 24 (edited) • 🎁 Give

Many of us are doing social media a bit... wrong. We create content, get excited when someone comments, maybe even connect with them... and then absolutely nothing happens. The relationship dies before it ever begins.

You're putting in all this work creating content, but when it comes to turning those engagements into client relationships, there's a massive disconnect. You end up with a network full of strangers who liked your posts once upon a time, but who've never even considered working with you.

This approach isn't just ineffective - it's actively harmful to your business growth:

You collect hundreds of "connections" that provide no actual business value
You start to believe that "LinkedIn doesn't work" when the problem it most certainly does
Your competitors who DO know how to convert comments into clients are getting your opportunities

Every comment you're not properly following up on is potential income walking out the door. And the worst part? Most people have no system for turning those positive interactions into actual business relationships.

That's why I've developed a step-by-step framework that transforms those fleeting comment interactions into meaningful client relationships. It's not about pitching or being pushy - it's about building authentic relationships through a strategic sequence of value-first interactions.

The secret lies in understanding that big contracts come from real relationships that develop over time. That's why my "Comment to Close" system focuses on:

Starting with positivity and genuine appreciation for their engagement
Providing relevant value that positions you as a trusted resource
Creating natural opportunities for deeper conversation
Properly timing your transition from relationship to business discussion
Understanding who's genuinely interested

If you're tired of creating content that generates likes but not revenue, check out my complete "Comment to Close Messaging Templates" course.

Here's the best part: If you're in the Booking Big Fish community, you already have access to the whole thing. Inside you'll find my entire framework, step-by-step templates, and the psychology behind why it all works.

Click here to access the full template pack and start turning your LinkedIn engagement into actual client relationships: https://www.skool.com/bookingbigfish/classroom/1eb81e82?md=062c9b93db144f7aa9f19c06a9027b70

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