Are Your Videos Too "Salesy"? Here's Why...

Hey friends! I wanted to share a quick but crucial insight I'm noticing as you work through the 7-Day Video Challenge - especially relevant as you develop your video ideas on Day 3!

🔍 The Common Mistake I'm Seeing:

Many of you are limiting yourselves by only focusing on problems that your product or service directly solves. For example, if you sell cars, you might think every video needs to be about "where to buy a good car" or "needing a car urgently."

💡 The Better Approach:

Think about the REAL problems your audience faces, even when your offering isn't the specific solution. This approach:

Gives you WAY more content possibilities
Creates authentic connections (not just sales pitches)
Shows you truly understand your audience's world
Demonstrates you genuinely care about helping them

🚗 Example: If You Sell SUVs

Instead of just making videos about buying an SUV from you, consider broader topics like:

What makes a good SUV versus a mediocre one
Balancing adventure features with practical daily needs
Negotiation tactics when buying any vehicle
Common misconceptions about fuel efficiency in larger vehicles

⚡ Before & After Transformation:

❌ Too Direct/Salesy: "Why you should buy an SUV from my dealership"

✅ Audience-Focused: "5 hidden costs most SUV buyers discover too late"

❌ Too Direct/Salesy: "How I can help you finance your new vehicle"

✅ Audience-Focused: "What banks don't tell you about auto loans - insider tips"

🤝 Building Relationships, Not Just Transactions

This approach isn't just about creating more content—it's about becoming a trusted advisor. When you consistently provide value without always asking for something in return, you build genuine relationships with your audience. They'll remember you when they're ready to buy because you've demonstrated expertise and genuine care, not because you pushed your services in every video.

🔑 Why This Works:

Your clear intro (who you are and what outcome you provide) will appear in EVERY video, naturally building curiosity about working with you. Meanwhile, your helpful content builds trust and shows you understand their world.

You can still occasionally use direct CTAs like "If you're interested in working together to find your perfect car, drop a comment or DM me" - but your content doesn't need to constantly sell.

🎯 The Bottom Line:

Flip your thinking! Instead of "How can I make this video about my product?" ask "What real problems do my ideal clients face, and how can I help?"

This approach creates more authentic connections, gives you endless content ideas, and actually results in MORE business, not less.

Questions about this approach? Need more examples for your specific business? Drop them in the comments - I'm here to help you get this right! 👇

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