Here’s something I realized recently (thanks to this awesome group): I was making all my content about me — my service, my offer, my results.
What I learned is that clients don’t just want solutions — they want to feel understood.
So now, instead of saying: ❌ “How I help clients land 10 new leads in 30 days” I say: ✅ “Why your lead gen isn’t working — and what to fix today”
This shift:
- Builds trust before the pitch
- Starts real conversations
- Attracts people who actually want to work with me