20d • Lead Generation
Ready to Master viral growth? I just learned this formula
I've been quietly working on my content calendar. I thought I was already pretty good at writing content..
But today, the formula I'm going to share has really boiled everything down into a viral growth staple. Start using this for all of your online content, written or video and your results with be far, far better than before.
We all know consumers decide if they're going to consume content within the first three seconds. Once you have them viewing your content here's the first five sentences you must say in order to keep them reading.
This works for Facebook Posts as written text.
It works for YouTube videos to get millions of views.
Even works in AD COPY
Which makes this the most important formula you could ever know. I'll break it down and then explain it.
- Start be introducing the character.
- State the current situation and the pain.
- Reveal the destination (where you're going with it) which is the shared desire.
- Outline the mechanism (the plan) and how it works.
- Follow it up with the results that will be achieved.
Start by introducing the character.
In an Ad it might be as simple as "Hey Contractors", or if you're telling a store about yourself "I'm Jonathon Byrdziak a 7-figure marketer". Or in a youtube video "This is Mr. Beast, the greatest content creator of all time!"
State the current situation and the pain.
The example if we're sticking with the Mr. Beast theme: "he's the absolute worst cook of all time." Remember that this should be a broad pain that many people can relate to.
Reveal the Destination
"But today, I'm going to teach him how to be a master chef." Everybody wants to be a master chef right?This is the destination, the outcome that everybody watching the video will also want to achieve.
Outline the Mechanism
"I'll put him through a rigorous cooking boot camp." On the screen you'd show the three steps that you'll break your content/video down into.
The Results
"At the end, Mr Beast will cook a chocolate cake, all by himself. Which also happens to be the most difficult dish in the kitchen."
From here you can record the video as normal or write your post as you normally would.
This formula does multiple things, first it gives the reader a "click confirmation" which helps them know they're in the right spot.
It sets the stage of the story, where we are starting from, where we are going, what we're going to do to get there, who is taking this journey (that's like me) and what it will be like when we get there (results).
Practice this by placing your ad in the comments for your offer.
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Ready to Master viral growth? I just learned this formula
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