Closed A Whale Today · Book More Appointments

Closed A Whale Today

Received confirmation an hour ago that my first franchise with over 100+ bath remodeler owners is coming onboard today.

They'll start with a pilot of just a few clients.

5 to be exact. Each pilot will spend $5,000 per month with me, buying leads that I'm generating through https://betterhomes.today My home service brand.

I generate the leads for between $3 and $20 and I sell them for $40. that's a 2x-10x return on my adspend. That means I will spend $5k and make $25k every month... Just with the pilot locations.

Oh and the brand president will be paying me $2500 per month as a free fee on top.

Rent is $2700, groceries for 4 little kids is hundreds per week.. truck is $1500 and credit cards are all maxed to the hilt and late more than 4 months..

Nobody said this was going to be easy... It's been hard as fuck to get these businesses off the ground.

I've got nothing left in the bank account... My wife is stressed out AF.

Card got denied on her at checkout when buying groceries. While I'm in the parking lot taking a meeting from my cold calls.

No the only way isn't up. I could still get kicked out of this rental and my truck could get repossessed, (haven't made a payment in two months, going on three)

I thought I was a fairly humble person before trying to start a "real" business, but the last 5 years has really, really humbled me.

I'll charge this franchise $2,500, probably moments before facebook tries to bill me again for the ads I have been running. Thumbtack doesn't pay for net 30, so that's been a bitch..

Things could still go terribly wrong, I'm aware of that.

All I can do is pray to God that he has mercy on me while I openly pursue something that is clearly not his desire for me.

If all goes well, this month I will make enough to keep the lights on for another. That'll give me enough breathing room before the results come in on the close rate of the leads for this pilot.

September 3rd will be my 43rd birthday. I have been trying to build a business since I was 18. Had many, lost many. I've made a lot of money, but today I have little to show for it.

My wives $7k Louis Vuitton sits in an empty closet next to an empty fridge.

But we've learned, we just don't care about those things anymore.

While being in this financial position would have crushed 85% of marriages for this long, we are still madly in love with each other.

She reminds me all the time, THIS is why other people don't succeed. and THIS is why we will.

She homeschools the kids and then comes into the office at noon, listening to me get rejected for an hour straight before I give in for the day.

But I have learned one thing through all of this...

Hope is stronger than I am.

I blindly, ignorantly, ignore the obvious, put my head down and grind, day in, day out, from 3:30am to 9:30pm at night.

I'm not doing this for other people. this group, the youtube channel I've been silently working on without releasing videos (it's just me failing straight for years)..

All of this is just a record to self. Don't forget where you came from, what you went through, and that behind everyone, there's a story more important that mine. They're just not telling it to anyone.

My story is different than most you hear online.

I didn't just get lucky and one day become a multi-millionaire selling people an idea I had that I made into a course, lol.

I failed.

I failed. For years.. nearly a decade.

I failed at everything.

I failed at copywriting. ads. appt setting. cold calling. cold emails. funnels. sales... oh... my sales were terrible..

I have failed at being a father...

But I wouldn't have it any other way.

From my failures I was able to learn exactly why I failed.

I did this for them. for my wife. for me.

I have hired more coaches, consultants and paid for more courses than my wife would have liked. probably $100k by now... Had to refinance the house at one point to buy the next course.... sold the house six months later to buy another...

All of that failure and fight has taught me exactly why I failed.

And I tell you, I would much rather know why something works, than get lucky and not have a clue.

Right now I'm feeling confident. Which is probably why I'm able to post this...

Got a random message from GHL about another property I built two years ago that I didn't have the ad budget to continue with. https://prescriptions.today

It was a patient looking for meds.

I reviewed the site metrics to realize that Google has picked it up and over 40 people a month are going through my funnel booking appts that nobody is showing up for...

Each patient is a recurring $50/mo for me.

I scrambled today to find a provider that would see my patients. Took me another 3 hours of cold calling before I found a sweet old man in is 70s. A doc that wasn't able to retire. That's common in the medical field.

He was ecstatic to hear that I wanted to give him a job that he could sit at home for a few hours a day and fulfill over zoom.

I probably won't make much actual money over the next two months.

Most of what I make will go to pay impending debt that has formed like a cloud over me.

But... a small glimmer of hope still shines

In two months, if the stars align, I will take my second distribution from HeroPixel, somewhere between $15k and $35k and that will continue for the next 12 months under contract.

And If this franchise deal goes well, comes out of pilot, which I have little doubt, I will be the exclusive lead seller to this franchise which spends $5M per month on leads from the networkx, thumbtacks and angis of the world.

Of course it will take months to ramp up all my ad accounts and gobble up that green goodness..

But I'll have all kinds of fun while I'm doing it.

I will likely spend quite some time climbing out of this debt hole.

When I'm out, I plan to buy a farm. A lot of acreage. thinking Yellowstone kind of shit.

I will build a small house and have 6 more children with my smokin hot wife.

But I will never forget.

..How fucking hard it was to get here.

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