Jul 28 (edited) • Lead Generation
Calling leads based on seasonality makes a huge difference!
From our call today we nailed the timing for cold calling companies based on their industry.
If you call them during peak season or dry season they will not be interested in hiring anybody for marketing services. Its an absolute waste of time to contact them during peak, ramp-down and dry season.
The IDEAL time to call companies is 1-2 months pre-peak season and 1-2 months into peak season, depending on how long their peak season lasts. We're calling this the companies ramp-up season.
It's during this ramp-up season that companies are much, much more likely to hire a marketing company, take more risks and even spend 15% more on their marketing than another other time of the year.
I've mapped it all out in this doc (link below).
Don't forget to join our daily coworking calls: we're live 7 AM ET to 9 PM PT, hitting that golden 7-9 AM window per timezone when contractors are fresh and focused—before the day's chaos hits.
Here it is!
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Calling leads based on seasonality makes a huge difference!
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