8d • Business Tips
My business plan, and looking for pointers/advice.
Brothers, I am looking for some marketing advice. I am building my roofing business over the winter- the systems, plans, goals, etc... I am positioning myself as "not the cheap guy". I am not storm chasing (that is a rapidly dying and highly fraudulent industry), nor am I chasing volume. I am selling certainty, longevity, and a worry free process for a durable long lasting roof. I am intentionally not charging bargain bin pricing (which is still a bit below what I know the market will support for my targeted demographic), and will walk from people that haggle.
I need help coming up with a solid marketing plan.
So far here's what I have done or will do:
- Realtor relationships (especially listing agents)
- Supplier relationships
- A clean, professional online presence for credibility—not lead spam (need to build)
- Selective visibility when capacity allows (have not yet done)
Volume without filtering is a liability for the kind of company I’m building. The goal isn’t more leads. The goal is better leads.
My model:
- Protects quality
- Protects clients
- Protects crews
- Protects my health and family (my central priority)
- And actually scales long-term instead of collapsing under pressure because this is how other premium roofing companies did it.
I’m building something that can grow into an elite professional roofing company, not something that just survives season to season.
What else should I be doing? I am working on a budget, so hiring a gucci SEO expert + ad managers is not in the equation yet... probably anyways. 2026 and 2027 will be reputation and brand building years with the goal of making my business unkillable (as much as I can do). I am trying to play the long game. I have witnessed first hand that low quality volume chasing and storm chasing are recipes for liability, big problems, callbacks, burnout and failure.
I have studied the top roofers in my area to glean elements of their models that will help me build this business.
Advice, encouragement, comments are all welcome. Thank you in advance.
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My business plan, and looking for pointers/advice.
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