Pizza analogy
TERM VS WHOLE LIFE: THE PIZZA ANALOGY 🍕
Imagine life insurance is a pizza.
Not just any pizza, your favorite, ritual-worthy, soul-satisfying kind.
Term Life is like renting a pizza for a set number of years.
You pay for slices during the term (10, 20, 30 years).
If you don’t eat it before the term ends? No leftovers. No box. No crust.
It’s affordable, temporary, and perfect if you just need coverage while raising kids, paying off debt, or building your empire.
Whole Life is like owning the entire pizza shop.
You pay more upfront, but you get pizza for life.
It builds cash value (like dough rising in the back), and you can borrow against it if needed.
Even if you live to 100, the shop still delivers.
Term = temporary slices.
Whole = lifetime access + rising dough.
Both feed your legacy.
One’s a snack. One’s a sanctuary.
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Mina Hopkins
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Pizza analogy
Bold Echoes | Brand As Ritual
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