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Jul 7 (edited) • 💬 General
The Weakest Frame
Hey everyone, quick thing for everyone to consider.
When you make a video, you need to make sure you start from a great first image (that’s why it’s called the HERO shot). But once you have that locked as your north start.. you need to stop looking at your best frame and get complacent with how good that is. And start looking for the weakest one, because that’s usually the frame that gives the whole thing away.
Sometimes it’s a weird texture, sometimes the product label breaks, sometimes the face is a lot shinier all of a sudden, sometimes the motion feels gamified, sometimes the last 2 seconds of the generation feels off.. CUT IT!
That one part.. gives EVERYTHING AWAY. All the hard work you’ve put into everything else in the project.
It’s not even about hiding its AI, it’s about having a high level consistency throughout. People don’t really care if it’s AI anymore, as long as it good. They care if it’s Slop, or inconsistent.
Most people won’t always know exactly what’s wrong, but they’ll feel it.
So before calling something done, I usually go through it and ask myself: what is the weakest frame that gives it away as a low effort video? - The one that it’s not at the level of the Hero frame we started with.
That’s the one to consider if it’s worth keeping in or cut it out/rework it.
If you are working with 1 image - 1 generation at a time, than that should happen before turning stills into video, because if the still/image already has problems/ doesn’t look as good as the rest, animation usually makes them worse.
Good portions of the generations always steal our focus.. but don’t let bad parts slip in just because you like 20% of it.. that’s what will make you stand out from everyone else.
This is a simple yet hard rule to live by. But I advise everyone to try and follow the weakest frame :) 🥂
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The Weakest Frame
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