Someone's about to sell you an "AI agent" for a few grand and hand you a chatbot. Same word, wildly different thing, and the gap is your money. The good news is there's one question that exposes it on the spot, and most sellers fold the second you ask it. This week's episode hands you the whole BS detector for buying AI.
🎯 The one thing
Make them prove it. Whatever they're selling, ask them to show you a real system doing the actual work, live, right now. Their own, or a client's. The real ones light up and show you. The pretenders suddenly only have slides and a follow-up call.
Risk read: 🟡 use with caution. The tech itself is fine. The risk is the purchase, paying agent money for chatbot work, or handing an "autonomous" tool the keys on day one.
If you do one thing this week:
1. Before your next AI pitch, decide what you actually need: does it just need to TALK, or does it need to DO real work? That one answer sorts chatbot vs assistant vs agent, and roughly what it's worth.
2. Ask the seller to show you something real and working, live. Watch what they do when you ask.
3. Start small. Scope one slice of your business, prove it works, then expand. If the only option is all-in up front, that's a flag.
What's the AI pitch line that's made you most suspicious as an owner? Drop it below and we'll break it down 👇
🗳️ Quick poll: Have you ever paid for "AI" and felt like you got less than you were promised?