Your Hidden Expertise Check
Here’s a simple way to spot something you might be able to turn into content.
Think about the topic you could explain to someone without notes, without Google, and without needing to “prepare.”
Mine might be blogging, online systems, music, and my dog. Probably my dog, if we’re being honest.
Now answer these two quick questions:
1. What could you talk about for 30 minutes without looking anything up?
2. Who usually needs help understanding that topic?
Your answer doesn’t have to sound like a business idea yet.
It might start as something ordinary:
  • how to organize a messy kitchen
  • how to calm down an anxious dog
  • how to stretch a grocery budget
  • how to handle difficult customers
  • how to plan meals for one or two people
  • how to help a parent with paperwork
  • how to make a small room feel cozy
The point is to notice what comes easily to you, because that’s often where your best content ideas begin.
Drop your answer below:
I could talk about ______ for 30 minutes, and people usually need help with it because ______.
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Susan Johnson
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Your Hidden Expertise Check
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Blogging Beyond Retirement
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Helping women 50+ turn their experience into content, offers, and online income to supplement retirement.
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