Feb 24 • 🔥Hot Topics & Industry News
Universal Music just partnered with EVEN — a platform built to let artists sell directly to their fans.
Read that again.
The biggest label group in the world just invested in a D2C infrastructure that bypasses the traditional model they’ve been protecting for decades.
This isn’t generosity. This is survival.
When the industry starts building tools for independence, it means independence already won. They’re not ahead of this — they’re responding to it.
The question isn’t whether the music business is changing. The question is whether you’re positioned to benefit from the change or just watch it happen.
Drop your thoughts below. What does this move tell you about where the industry is headed?
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Universal Music just partnered with EVEN — a platform built to let artists sell directly to their fans.
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