Aug 17 (edited) • 🧠 Strategy
🔥 Are Your Services STICKY?
One of the best things you can build into your business is a sticky service.
What do I mean by "sticky"?
It's a product, service, membership, or relationship that gives people a reason to keep coming back month after month or year after year.
Instead of constantly asking...
"Where do I find my next customer?"
Start asking...
"How can I keep delivering value to the customers I already have?"
Sticky services can take a LOT of different forms:
👉 Skool Communities — ongoing education, networking, resources & support
👉 Coaching — continued guidance and accountability
👉 Counseling — ongoing professional support and relationships
👉 Consulting — continued access to expertise
👉 Memberships — exclusive resources, content or access
👉 Software / SaaS — tools customers continue using
👉 Website Hosting & Maintenance — recurring management and support
👉 SEO & Marketing — ongoing visibility and lead generation
👉 Reputation Management — reviews, monitoring and customer feedback
👉 Digital Business Cards — hosting and managing profiles
👉 Project Posting — continuously turning completed work into searchable content
👉 Bookkeeping & Accounting — recurring financial services
👉 Fitness & Wellness — ongoing training and accountability
👉 Subscriptions — recurring access to products or services
And there are hundreds more.
The initial sale gets you the customer.
🔥 The sticky service gives them a reason to stay.
Here's How We're Doing It With Bio Builders
Bio Builders itself is a community.
We're building a place where members can learn, share ideas, get resources, and discover ways to build and sell digital profile services.
But there's another piece to the model:
EZ Bio.
EZ Bio is our sticky service.
Instead of members learning something and then leaving, they get a product they can use, promote, and build a recurring revenue stream around.
And here's where it gets interesting...
💰 We pay our affiliates 40% recurring commissions on EZ Bio.
Not just on the first payment.
Recurring.
That means when you refer a customer who continues using EZ Bio, you continue earning a commission from that customer.
→ You don't have to build the software.
→ You don't have to maintain the software.
→ You don't have to handle the development.
→ You can concentrate on finding customers and building relationships.
That's one of the ideas I want Bio Builders to be about:
Don't just learn how to sell something once.
Learn how to build a customer base that can generate revenue again and again.
And EZ Bio is just one example.
You could apply the same thinking to your own business.
🔥 What's YOUR sticky service?
Or...
What are you currently selling that we could turn into a sticky service?
Drop it below. 👇
Let's brainstorm.
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Jeff Baer
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🔥 Are Your Services STICKY?
Bio Builders
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