Your value, your brand
What's a good personal brand? Today I had TWO brand experts give advice on my presence and positioning.
It made me realise that I had not been strongly focused on who I serve and WHY.
Bob Gentle of Amplify.me said "you have the genius zone, helping authors with the business behind the book, now you need the relationships and focused message"
Incredibly, he put it in words I'd never thought of before!
What's your core value statement?
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Jennifer Lancaster
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Your value, your brand
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