Nov '24 (edited) • General discussion
Changes Coming
I've been trying to find helpful ways to get software engineers into better roles, better opportunities, and make more money but I keep finding leaks in my bucket.
there's a disconnect between my strategy and my execution.
I'm disconnected between my vision and the way I communicate it.
I love what I've been learning along the way.
and I love the friendships I'm making here with you guys too.
and I plan to lean into a topic I haven't spoken much about here yet - Strategic Partnerships and Joint Ventures (JVs).
it's something I plan to learn more about and explore.
I've also be involved in introducing some startups to very large orgs (1B -> 1T+ sized orgs) and want to explore what it's like to do that more often - but I have a lot to learn.
If you're working for a company, this topic will benefit you in career growth as well since finding ways to partner with other people within your company will build your network.
It will also help to improve your leadership, attention, communication, and collaboration (LACC). These are the four core pillars my community is built upon.
Strategic partnerships and JVs are critical in business and most small businesses, even well-funded startups, do not take full advantage of them.
Guess who DOES actively seek out strategic partnerships and JVs though - the big dogs. The large orgs know the power and insane growth potential of these structured relationships.
why do you think they use them and smaller companies tend not to?
oddly enough, even though small orgs benefit the most from these types of relationships since they tend to lack great distribution channels.
here's why they don't use them:
- smaller orgs either don't know about them
- don't know how to do them well
- or feel they don't have enough to offer someone else to create a strategic partnership.
being able to thoroughly distribute a high-quality solution to a wide array of clients through an established org in the market short-cuts your biggest issue (not enough people not knowing about you)
how does this apply to ME in Skool though?
- you can strategically partner with another community
- you can partner with a large content creator
- you can partner with the owner of an entire engagement group org
- you can partner with a small local business
- partner with a SAAS
- partner with a Medium -> Large Org
it doesn't have to be a partnership on distribution but that's a big one for most biz - you're unknown by most people and so people don't buy your stuff.
you can strategically partner on all kinds of things:
- market research
- building a tool
- a party
- raising capital
- R&D
- Shared funding
- Reduce Risks
- Sharing Risks
- resource sharing (tools, knowledge, time, team)
Have you done a strategic partnership or JV before? What was it like? comment below 👇
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Changes Coming
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