How do you do this?
You use your content -> To peak a interest taking them from cold to warm only then will they click on your CTA!
I break this more down in the video but if you want to write the perfect piece of content this is how you do it;
Hook
- Question
- Context behind the question
- Answer to the question
- Question
- Answer to the question
- Hook
- CTA
Drop your biggest question about content and I'll answer it the next couple hours?!!