๐Ÿ“˜ DAY 4 โ€“ Build Your Brand Identity (Drop Your Homework Here)
Day 4 is LIVE. Catch the replay HERE
๐ŸŽฏ Goal of Day 4
Turn your idea into a simple, clear brand that looks and feels like something people want to join.
By the end of Day 4, youโ€™ll have:
  • A clear brand identity style
  • Your core colors
  • Your fonts
  • Your voice and tone
  • Your logo direction
  • A short brand story you can reuse everywhere
This becomes the โ€œfaceโ€ of your Skool community:
  • Your banner
  • Your 9-step roadmap graphic
  • Your thumbnails and slides
  • Your posts and promos
No more random Canva chaos.
After today your brand actually looks like it was done on purpose.
๐Ÿง  How Day 4 Works
1๏ธโƒฃ Watch the Day 4 replay in the classroom.
2๏ธโƒฃ Open the Skool Launch Coach Bot.
3๏ธโƒฃ Type: Start Day 4.
4๏ธโƒฃ Answer each question in your own words (one at a time):
  • What overall style fits your brand? (mentor, guide, challenger, etc.)
  • What 2 main colors best match your brand?
  • What font style fits you? (strong, clean, rounded, etc.)
  • How do you want your voice to sound?
  • What style of logo fits best? (text based, icon + text, badge, etc.)
  • Why did you create this brand and who is it for?
5๏ธโƒฃ Then tell the bot: โ€œFinish my brand kit.โ€Let the bot turn this into:
  • A simple brand kit (colors, fonts, voice)
  • Logo concepts and directions
  • Banner and thumbnail ideas
  • A short brand story you can paste everywhere
Imperfect is fine. Clean and clear beats fancy every time.
โœ… DAY 4 HOMEWORK (POST IT BELOW AS A COMMENT)
Once you finish Day 4 in the bot, come back to THIS post and copy/paste:
1๏ธโƒฃ Brand Name + Identity Style
Example:
โ€œBrand Name: ________Brand Style: Mentor / Guide / Challenger / etc.โ€
2๏ธโƒฃ Your Color Palette
List your 2 primary colors and any supporting colors.
Example:
  • Primary: Navy blue, Gold
  • Support: White, Slate gray
3๏ธโƒฃ Your FontsOne for headlines, one for body text.Example:
  • Headline font: ________
  • Body font: ________
4๏ธโƒฃ Your Voice and Tone
1โ€“3 lines that describe how you sound.
Example:
โ€œDirect and supportive. Calm but confident. Clear, step by step, no fluff.โ€
5๏ธโƒฃ Your Logo Direction
How you want your logo to look.
Example:
โ€œBadge style with shield + checkmark, text to the right.
โ€orโ€œ
Simple text-based logo with strong bold font.โ€
6๏ธโƒฃ Your Brand Story (Short Paragraph)
Paste the one-paragraph brand story the bot wrote for you (or your version of it).
4๏ธโƒฃ Optional (but powerful):
Drop one banner or thumbnail idea youโ€™re excited to create first
(example: โ€œ9-Step Roadmap for Dads Stuck at 80 Percent Progressโ€ style graphic).
โš ๏ธ Important
Donโ€™t get stuck trying to be a designer. You can tweak fonts, colors, logos, and visuals later.
Todayโ€™s win = you have a simple brand identity you can plug into:
  • Your Skool banner
  • Your roadmap graphic
  • Your course thumbnails
  • Your content templates
Post your homework below, tag me if you want eyes on it, and then mark Day 4 as Complete in the classroom.
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17 comments
Matthew Lopez
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๐Ÿ“˜ DAY 4 โ€“ Build Your Brand Identity (Drop Your Homework Here)
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