A lot of coaches and creators are building their entire business on social media.
Years of content.
Thousands of followers.
Everything tied to one platform.
Here’s the uncomfortable part: You don’t actually own any of it.
An algorithm shift, a platform decision, or a random account issue can wipe out your reach overnight.
Not trying to be dramatic. It just happens. (and without warning most of the time...)
If your main platform disappeared tomorrow, would your business still survive?
Or would you be starting from scratch?
Genuinely curious what people here think about this 🙏🏻