A Mixologist knows how to make a great drink.
A Bar Boss knows how to make that drink profitable.
If you want to scale your career or your venue, you have to stop looking at the menu as a list of recipes and start looking at it as a financial portfolio.
Every drink on your menu should serve a purpose:
✅ The High-Margin Hero: Easy to make, low cost, high perceived value.
✅ The Crowd Pleaser: High volume, consistent, keeps people coming back.
✅ The Signature Draw: Your "calling card" that justifies a premium price.
If your "Signature Draw" has a 35% cost and takes 4 minutes to make during a rush... it’s killing your business.
Action Step for today: Go look at your top 3 best-selling drinks. Do you know exactly what they cost you to produce down to the cent? If not, that's your homework.
Who needs help calculating their pour costs? Comment "COST" below and I might put together a quick video tutorial for the classroom!